In this article, I will be giving you 10 easy tips on how to get people to sign up for your email list. Unfortunately, many people ignore the importance of email marketing. It is extremely important to your business's success.
If you are not currently focusing on building your email list, try to make this a priority. Basically, you are leaving money on the table.
Email marketing is an ongoing process. You need to constantly add fresh contacts to your email list. If you are just starting out with email marketing, you may be at a loss as to how to build your email list. Don’t worry, I am going to help you with that.
Getting your visitors to join your email list is not an impossible task. You need to get started now. So, without further ado, let’s get right to it.
1. Promote an Online Contest
Online contests are an awesome way to build your email list. Everyone likes to win right? Examples of online contests that you can promote are free giveaways and sweepstakes. Don’t forget to promote these on social media.
2. Create a Free Online Resource or Tool
A great way to capture emails from your website visitors is to create and offer a free online resource or tool. Make sure that the tool or resource that you are offering is one that is helpful so that people will feel like they need it.
3. Create a New Lead Generation Offer
A new lead generation offer such as a free e-book is an excellent way to get people to sign up for your email list. For your visitors to download the free or whitepaper they will need to provide their email addresses.
I can’t tell you how many times I have submitted my email address to get a free e-book. This method is very effective.
In addition to eBooks, there are others offers that you can use such as; video courses or tutorials, product or service trials, checklists, and templates.
There are many more forms of offers that you can use, these are just a few.
You can refer to this article by WPBeginner 9 Best Lead Generation WordPress Plugins (Powerful).
4. Use Your Facebook Page
Your Facebook page is a powerful tool that you can use to collect email addresses from your email list. You can use your Facebook page to promote offers that require an email address submission.
Make sure that you add social sharing buttons to the landing page as well as a thank you page. Encourage them to share the offer on your thank you page.
5. Link to Offers Through Your Website that Capture Email Signups
Be sure to make your subscription options visible to your website visitors and keep your offers upfront including all call-to-action on every page of your website.
Of course, you want to make sure that they are well-placed and relevant. Your homepage, About Us, and Contact Us pages are a must.
6. Host an Online Webinar
For your webinar to be an effective way to build your email list you must make it a requirement for them to register for the webinar with their emails.
You want to captivate your audience with your webinar, you don’t want them being bored.
Remember, you will have to keep them engaged for up to an hour, so your visuals are extremely important. Your webinar's sound is just as important so be sure to do a soundcheck.
7. Try a Subscriber Only Special
Offer a subscriber-only discount. This offer must be exclusive to those that join your email list. This offer can be coupons, content, or other resources. You can also offer a free gift.
Whatever you offer, make certain that you fulfill your promises. Don’t forget to promote all offers on social media. This is very important.
8. Awesome Blog Content – Call to Action
Regardless of the online marketing topic I discuss, there is always one requirement that seems to stay the same; creating awesome blog content with a clear call to action. Content is always king! As always make sure your content is helpful and relevant.
A clear call to action is a necessity. Your visitors need to know what you want them to do, tell them with a big-as-life call-to-action that cannot be missed.
9. Mention Benefits of Joining Your List
Be sure to let your visitors know the benefit of signing up for your email list. Make sure that you make it very clear what’s in it for them if they join your email list.
10. Offer Email Course
People love great content. Why not offer a multi-day email course like a 5-day, 7-day, or even a 10-day course?
There are many platforms where you can learn how to do this. You can find them easily by conducting a Google search.
Well, this concludes my list of ways to get people to sign up for your email list. To find out which methods work best for your niche, website, and your brand you will need to do a lot of testing.
Before creating lead magnets and email courses it's very important to understand what does your audience wants from you, so I recommend reading How to Know Your Audience’s Needs In Easiest Way?
Experiment with different offers, incentives, headlines, and form placements to see what works best for you.
If you have any questions, comments, or anything that you would like to add please feel free to do so.