In this article, I will be showing you 25 ways to increase traffic to your website. To be a success in your online business, website or domain traffic is necessary. Without visitors, all your time, great content, and hard work would go to waste, right?
In addition to traffic, you also need targeted traffic to be successful. Targeted traffic is those visitors that are looking for exactly what your articles are addressing, promoting, and selling.
Below I have compiled a list of ways to increase traffic to your website.
1. Social Media Marketing
Sharing your posts and articles on social media platforms is one of the best ways to drive traffic to your website. No longer is writing great content enough.
Remember, your shared content needs to be helpful, relevant, and engaging. Dropping your links is not enough, you will also need to engage with your followers otherwise they could care less what you are talking about.
Some of the most popular social sites to share on our Facebook, Twitter, Google+, Pinterest, Instagram, and Tumblr. This can vary depending on who you ask and their preferences.
Every time you publish a new article, you should also be posting on all the social media platforms that you are associated with.
You should also be scheduling your posts, at least 5 spread throughout the month. Make sure you are covering the different benefits and angles of your articles to be sure that you peak the interests of your readers. There will be a higher likelihood that your posts are seen by your audience.
Social media platforms such as Facebook and Google+ also have groups and communities that you can join to target topics such as home-based business, blogging, and digital marketing. Be sure to join these groups and share within these forums for more exposure. Don’t forget to engage with other’s content.
2. Paid Advertising
One way to drive traffic to your website is to pay for ads. There are many options available, there are Google Search ads, Bing, Yahoo, Facebook, Twitter, Pinterest, and Reddit ads.
You want to be careful when spending on paid advertising as it can get costly, you could end up spending more money than you are generating in revenue.
I should know because, in the beginning, it happened to me. I can say from experience that you need to manage your risk carefully.
To be successful and not end up upside down, you will need to run a small experiment and if it is a profitable scale-up.
Google search, Bing search, and Yahoo search ads target customers who are searching for their interests, needs, etc. Google’s paid advertisements are more expensive than that of Bing and Yahoo due to their overall reach is 63% of web users while Bing is just under 23% of the market.
Social media advertising on Facebook, Twitter, Pinterest, and Reddit is different from the search ads in that you target your audience by interests, behaviors, and demographics.
You must use a different approach than used with search ads, however advertising on these platforms can be profitable.
3. Write Compelling Headlines/Titles
Titles are one of the most important parts of your content. Without a captivating headline, even your best post can go unread. Mastering the art of headline writing is essential, this is what will grab your audience’s attention. If your headline does not peak interest it will be overlooked, not clicked.
4. On-Page SEO
There are a few tasks that need to be completed on each post to optimize your article for on-page SEO. Some of these features are overlooked, however for your articles to be ranked and indexed in Google, on-page SEO is crucial. Here are some tips to follow.
- Put your Main Keyword in the Title
- Use SEO friendly URL’s
- Link related pages – external and internal links
- Be sure external links are to authoritative websites in your niche
- Insert rich media (images and videos) into your posts
- Be sure to include alt text in your images – titles should tell what it is, and alt text should describe the image
5. Long Tail Keywords
Long-tail keywords are 3 words or more and are very specific search terms. The likelihood that people using these search terms are ready to buy is high.
In addition, the competition for these words or phrases is relatively low so you are more likely to rank for these terms.
A long-tail keyword is more profitable because of its specific nature, so use them! People that are searching for these terms have an exact idea of what they want which makes it a high purchase-intent keyword.
6. Internal Linking
A great way to build authority with your website is to use internal links. Internal links are those that link from one post/page to another one of your posts or pages on your website.
Not only is this a great SEO technique, but it also keeps visitors on your website longer reducing bounce rates. This is what we all want right? We want our visitors to find everything they need on our websites. Using internal links on your site makes it more likely for you to generate revenue.
7. Email Marketing
Email Marketing is a powerful tool and one that should not be overlooked. Make sure that you have a decent email tool on your website to capture emails from your visitors and ensure you are delivering your email messages at specific intervals.
8. Comment on Other Sites Within Your Industry
To become an authority within your niche you need to spread your knowledge. A great way to do this is to visit other sites in your industry and leave comments relevant to the discussion.
There will be a field to leave your website URL, make sure you leave your site URL that includes the page as well.
This is not a way to generate immediate traffic, however, it is a way to get your name out there and subsequently drive traffic to your website. Make sure you are posting quality comments that are relevant.
Dropping spam links on websites that are unrelated should be avoided at all costs. Only include a link to pages on your site if it is relevant.
9. Get Active on Social Media
It isn’t enough just to post your links on your social media accounts, you need to have engagement.
People need to comment on and share your posts on any social media platform to drive traffic to your website or your domain.
Make sure you are commenting on and liking your follower’s posts, this will ensure that they will do the same for you and your posts.
10. Invite Guest Bloggers
Having a guest blogger on your site can do wonders for your traffic, you need to prepare for it. When a guest blogger in your niche agrees to post on your site they are likely to link and share their guest article which in turn will bring new readers to your website.
In addition, they are likely to let their subscribers and social media channel know about it which will drive more traffic to your website. Also, any searches for this blogger will find this article on your site.
To get started with getting top bloggers to guest post on your site do the following:
- Make a list of top bloggers in your niche and build a relationship
- Visit their site, follow them on social media, comment on their articles
- Sign up for any newsletters they have and send an email
- After you two are acquainted, ask for the guest post for your blog
11. Make Sure Your Website Is Responsive
Websites and domains need to be compatible with mobile devices due to the fact that is where most of your traffic comes from.
This requires a responsive theme as they have layouts that adjust to the size of a mobile’s screen. Be sure that whatever platform or theme that you choose is optimized for mobile devices.
If not, you could be losing a lot of business. In addition, your site’s rank could suffer from poor usability.
12. Start Guest Blogging
Guest blogging is a way to position yourself as an authority in your niche and increase traffic to your website or domain. There are a couple of steps that you will need to take to get this technique into motion.
- Research Targeted Sites – Research potential publications within your niche to be sure your posts are aligned with site’s needs
- Present Ideas to Site Owners (Editors) – Send short email pitching ideas. Be sure to review submission guidelines and gather as much information about the editor and their publication as possible.
- Create Post – Be sure that your post is easy to read with lots of white space with bullets and numbered lists when appropriate.
- Promote Post – After the post is approved and live share via social media
13. Make Sure Your Site is Fast
There is nothing worse than going to a website that times out or does not load the content immediately.
Make sure that your website is fast so that your visitors stay engaged and don’t get frustrated and leave. You can test your domain’s current loading speed at PageSpeed Insights or Pingdom.
14. Research the Competition
One of the easiest methods to increase your site’s traffic as well as your site rank is to research successful authority sites within your niche to see what they are doing to make them so successful. Websites link Buzzsumo are optimal places for this type of research.
Once you have gathered this information you can mirror their successful strategies, topics of discussion, content, etc.
15. Engage in Online Groups and Websites Relevant to Your Niche
Get involved with online groups and websites that are related to your niche. Answering questions, commenting, and participating in conversations establishes your brand.
Be sure not to include links when commenting as this appears spammy. You can include a link to your website on your social media profiles.
16. Multiply Your Existing Traffic
When we get people to our sites we want to make the most of it by increasing on-page time, cutting bounce rates, and encourage repeat visits.
We want our visitors to enjoy our site to the extent that they return and send more readers to our site. You can use the following tactics to do so.
- Use internal links to increase bounce rate
- Tell readers how long it will take to read your article to increase on page time
- Use Web Push, OneSignal, or Email Newsletter List to stimulate repeat visits
17. Use Social Share Buttons on Your Website
Want your content to go viral? Make it easy for your visitors to share your articles by integrating social share buttons on your website.
18. Raise Your Visibility with Alexa (Analytics Tool)
Alexa is an analytics tool that is popular with marketers and website owners and shows how popular a site is. If no one that visits your site is using this toolbar Alexa will not be aware that your site exists.
The obvious solution to this is to download the toolbar yourself and every time you visit your site Alexa will be notified.
This increases the chance that other website owners and bloggers will know you exist and this can lead to more traffic or mentions.
19. Free Traffic Through Micro Blogging
Micro Blogging is a combination of a short blog and instant messaging. This form of blogging is prevalent on platforms such as Twitter and Tumblr. You can get tons of traffic through Micro-Blogging.
20. Optimize Old Content
Revisit your old content and make sure it is updated, add a current year to the page, and change the titles to your old posts to optimize all posts.
21. Use AMP Enabled Theme
Google prefers their new technology for mobile-friendly sites called AMP. These sites will have an AMP logo and improve click-through rates. The page loads almost instantly and does not have images or other media.
Two benefits of using AMP are higher Google Ranking and happier visitors.
22. Optimize SERP Click Through Rate
To optimize your SERP click-through rate you can; use power words in your title and description tags, use rich snippets to enhance your SERP ranking.
Extra elements such as stars, site links, images also help attract visitors for that vital click.
You should read this article by Google in order to master SERP Optimization Structured Data Markup Helper – Search Console Help. To check your Schema you can check your website using Google's Rich Results Test – Google Search Console
23. Use Meta Descriptions
Making your meta tag a compelling advertisement and description which attracts visitors is vital. This tells the consumer what your page is about and makes it more likely that the consumer will select it.
24. Use SERP Elements to Get More Clicks
Consumers are more likely to click on your site’s link if there are elements such as stars, site links, and images. You can add these features with the help of schema which is an extension of HTML.
25. Rich Answers
Rich answers are the text on the search results page that comes in the form of a rich snippet that answers the searched question right on the results page.
This feature can increase your click-through rate by 114% There are 4 steps needed to get this result. They are the following:
- Include an exact question on your page inside HTML header tag
- Put answer inside paragraph <p> tag, it should follow the header with the question
- The answer needs to be between 54-58 words long
- Avoid unnecessary text at the start of the answer. Google will ignore the answer if it can’t recognize it
This concludes my list of 25 ways to increase traffic on your website.
Used in the combination you should have loads of traffic coming to your website or domain.
If you have any further questions or comments or you have something that you want to add, please feel free to leave them below.