In this article, I will be going over what mistakes to avoid when blogging so that your first impression of your audience is a good one. You know what they say, “You only get one first impression”. This is so right.
When writing articles on your blog you want to be sure that you avoid mistakes if possible. The effectiveness of your blog is vital to the message that you are trying to get across to your readers. So, if possible why not learn from other people’s mistakes instead of learning the hard way.
So, without further delay, I’m going to jump right into the mistakes to avoid when blogging that you need to make sure you are not doing.
1. Creating a Free Blog Instead of a Paid Blog
Another mistake that is frequently made by bloggers is when they start a blog they do so with a free one as opposed to using a paid blog. This is a huge mistake for a few reasons:
- Content that you post is not owned by you
- Many limitations
- Most free blogs do not allow you to monetize
- Severe guidelines as to what you can post
- Your blog can be shut down at any time
If the above are not good enough reasons for you to get a blog that you own, I don’t know what is. The fact that the content that you create is not owned by you is something that I could not deal with.
It is very easy to start a blog with web hosting that is low-cost; you have a couple of options. You can start your WordPress blog for free in under 5 minutes using the Siterubix website builder. This is a benefit of being a Wealthy Affiliate member.
The awesome thing about this is your website hosting is included which uses WordPress for the website platform and is included with the free Starter membership.
If you want more information about the Wealthy Affiliate training you can visit their website. You do have other options for your blog such as Weebly which is another very popular website platform.
However, I do recommend the Wealthy Affiliate membership as there are tons of support in addition to having an awesome website that you own.
2. Writing Your Article Without Targeting Your Audience
Writing high-quality relevant content is vital to becoming successful. Your blog posts need to connect with your audience and solve whatever issues or pain points that they may have.
To do this, you must know specific details about who your audience is, what their problems are, and how to fix them.
When creating your posts make sure that you are using language that they understand; don’t use verbiage that may confuse or lose your reader.
As you write out your blog post, imagine that you are writing to a specific person that fits the description of your audience. This should help you with writing a more personal, engaging article.
Check out my short article: How to Know Your Audience’s Needs In Easiest Way?
3. Writing Too Rigid
Many new bloggers start out writing their articles like they are writing an essay for class; I know I did when I first started out. I never wrote in the first person because I used to get marked down for that when I was in college.
Well, as time went on I realized that I could relax and write as if I was talking to a friend. The strangest thing happened when I started doing this; I started getting more engagement from my readers!
So, when you are writing for your blog:
- Don’t use jargon
- Write like you’re talking to a friend
- Tell a joke
Believe me, it will pay off and it will be easier for you to write your posts.
4. Inconsistent Blogging Schedule
A huge mistake that people make when they start out blogging is not posting content consistently. Again, when I started my first blog I was guilty of the same thing.
One week I would post 2 articles, the next I would post 1 article, and the week after I wouldn’t post at all.
This will do a lot of damage to your website and you will have to work twice as hard to come back from it. Plus, your readers can become confused and not know what to expect from you causing them to go elsewhere for their needs. Now, I know you don’t want that!
This is an easy mistake to avoid. Create a schedule for your blog posts and stick to it. You can use the calendar on your smartphone, desktop, or tablet for this. If you need to set notifications to do so.
Remember, your audience is depending on you to be consistent!
5. Using Copyrighted Images Without Permission
The mistake of using images that belong to someone else without their permission can cost you. Be sure that when you are searching for your images that you are not using copyrighted images without permission from the owner. You don’t need a lawsuit, right?
To be sure that you are not using images that belong to someone else you can take your own pictures and make your own pictures on platforms such as Canva.
6. Not Using Researched Data as Evidence While Blogging
When writing articles many bloggers forget to use data that they have researched to support their claims and arguments. When trying to convince our readers to see things from our point of view our content needs to be driven by factual data.
If we want our readers to take the action that we are recommending it is vital that any information that we present is supported by data that we have researched.
Doing this will add to your credibility and your audience will be more likely to follow your recommendations. Be sure that the platforms that you get your research from are credible as well.
7. Focusing Too Much on Traffic from Tools Like Google Analytics
A common mistake that needs to be avoided, however, new and not so new bloggers both are guilty of concentrating on the analytics of their website.
Checking on your website’s analytics on a regular basis is very tempting and should be something that you don’t concern yourself about within the beginning. If you obsess about the analytics of your site early on it can be very discouraging to the point where you may entertain quitting.
Instead, concentrate on putting out as much high-quality content that is consistently relevant. This will build your site authority and traffic.
8. Depending Solely on Social Media and SEO to Drive Traffic
Search engine optimization and social media are important factors in driving traffic to your website.
However, they are not more important than your audience. If you do not deliver high-quality content that people care about posting on social media will do nothing for you.
Optimizing your articles for SEO is very helpful for your rankings, however, SEO and social media alone will not sustain your online business.
On-page SEO should be present in every article you produced. If you need more details check out my post about on-page SEO by clicking here.
Well, this concludes my list of mistakes to avoid when blogging; I hope that you have enjoyed it. Hopefully, you can learn from the mistakes of others. If you have been guilty of the above don’t feel alone, we have all made them at some point.
If there is one thing that I want you to take away from this it would be about website ownership. While blogging your largest contribution will be the content that you create for your readers.
Don’t make the mistake of taking the risk of losing your content by posting articles on a blog that you don’t own.
Like I said earlier, start your blog on a WordPress site that you own; over 30% of all websites in the world are using WordPress for their websites and domains. There is a good reason for this; WordPress is an awesome platform.
Well, that’s it for now, thank you for taking the time to read my article. If you have any further questions, comments, or have something you would like to add please do so below.