Every business needs marketing to get known. Whether your business serves locally or abroad, you will need your brand presence to be felt to get more customers and increase your sales. Nowadays, many entrepreneurs are starting to recognize their need for online presence due to the major shift in the buying cycle of consumers.
People are now more dependent on search engines and social media. When they search online via Google, there is already a need that they want to find a solution to.
Of course, they usually click on the search engine’s results. If you are not included on the first page of the list, then you are as good as non-existent to potential online customers. To get on top of search results, you will need the help of an SEO agency.
What should you look for in an SEO Agency?
1. Registered Company
An SEO agency must be registered as a legal business under the government’s law. This means the operations are legit and responsible enough to get the job done as agreed in your work contract. A registered company can’t just run away with your money as they are located in infrastructure, and the registered name will be hard to replace.
2. Client Portfolio
A reputable SEO agency will have a solid portfolio to brag about. Satisfied previous clients will surely be good references for a thriving SEO agency.
Good SEO is based on systematic strategies. The agency should be willing to discuss how they get things done and how they measure their metrics. You can check their strategies with what top SEO resources such as Moz have to say.
4. Setting of Expectations
An SEO agency is a company that specializes in optimizing websites for search engines. They do this by analyzing the website and then making changes to it so that it will rank higher in search engine results pages.
The expectations from an SEO agency are different for every client. Some clients want to rank higher on Google, while others want to rank higher on Bing or Yahoo.
Some clients want their website to be found by people who are looking for a specific product or service, while others just want their website to be found by anyone who is looking for anything at all.
An SEO agency that works legitimately will not promise a 100% success rate overnight. So keep calm and strive to grow your business/website legitimately.