Well, if you enjoy having some drinks/beers at celebrations and parties then I am sure you have heard of “the King of Beers”. Yes, you are right it’s Budweiser. In this post, I will share with you Budweiser’s brand positioning within 300 words.
So without wasting time let’s dive right into it!
Budweiser Brand Positioning
The Budweiser brand belongs to Anheuser-Busch InBev, just as the Corona brand does. In terms of brand value, it is the most valuable beer brand in the world, says Interbrand.
The brand Budweiser likes to refer to as “the King of Beers” stands for patriotism, celebration, and friendship.
It’s interesting to know that Budweiser is not the best-selling beer in the US. The brand is not even among the top three beer brands in the US as of 2020.
Among light beer brands, Bud Light is the top brand, followed by two others (Coors Light and Miller Lite). Bud Light’s sales internationally are also larger than those of Budweiser as a whole.
Budweiser’s leading position in the American market has been continually challenged due to the growing popularity of craft and light beers.
As part of its search for its voice, the brand has experimented with a few different styles, from serious and strong to quirky and light. It’s not like Budweiser pretends to belong among artisan brands.
Rather, it reinforces the notion that lagers are “no fuss” beers: they are brewed by big brewers, are produced “the hard way” on a large scale, aren’t imported, and, surprisingly, aren’t for everybody (probably indicating that it’s for genuine men and not a craft beer connoisseur). The tagline, “This Bud’s for you”, nonetheless emphasizes inclusivity.
The world’s three most valuable beer brands are Heineken, Corona, and Budweiser, according to Interbrand.
The premium and international character of Heineken is reflected in the brand’s marketing strategy. Corona represents summer, while Budweiser is known as “The King of Beers”.
So did you like the case study? Let me know in the comment section what have you learned from Budweiser to implement in your business?