The Google Search team announced page loading time and speed would be a ranking signal for desktop searches in 2010, and as of this month that is July 2018.
Also, page loading time and speed will be ranking factors for mobile searches.
Insights On Page Loading Time
If your websites take more than three seconds to load and don't perform with speed then it's time to worry since Google is considering this page speed seriously.
Besides basic SEO optimization like the meta title, meta description, etc, Google will now be considering page speed as a major ranking factor and signal as well.
Google has now confirmed that the page loading time is a major ranking factor and started to roll out, though very few websites have been affected.
The official statement by Google is:
As a developer according to me this ranking factor for site ranking is a good decision. This is all because fast-loading pages provide a better User Experience (UX).
WordPress users have to do small modifications to their website to align it with Google's new ranking factor.
You can refer to this video to speed up your WordPress website:
So, now the time has come to evaluate your website metrics using tools like:
After analyzing you can optimize your website with reference to the above video by Ahrefs.
Here I will share with you 4 aspects that you should consider checking before optimizing for your page speed.
1. Initial Server Response Time
Many of you will agree with me – the quality of your web server also determines your website performance and ranking.
So if you are using a free hosting account or low-quality servers then it's time to upgrade with a quality hosting company.
Choose your hosting that is fully compatible with all the new WordPress features and huge data that you have on your website.
Moving on to the next aspect of page loading time
2. Image Optimization
The next tip that can help your website make slightly faster is the optimization of your images by reducing their media size.
You can convert .png format to either .jpeg or webp format to further optimize your images.
Now, many SAAS are hosted that compress your images without reducing the quality. One of the popular online tools to compress your images without reducing their quality is Tiny Jpg.
If you are a WordPress user then Shortpixel can save you time a lot. Shortpixel will automatically optimize your images as you upload them.
3. Considering Caching Your Pages/Posts
Using an effective caching system you can serve your audience the cached pages that are saved in their web browsers. This helps users to access your website instantly.
Since the request is served from an earlier saved page on your WebHost reducing the load on the server and serving post as soon as possible.
Use can also take help of WordPress Caching Plugins like the WP-Rocket or Super Cache WordPress plugin, etc.
4. CSS Sprites
For nontechies, you can understand CSS Sprites as a method to convert multiple images into one collective image.
CSS Sprites will reduce the number of concurrent connections, and simultaneously your website will load faster.
If you want to learn more about CSS Sprites you can read here.
So now you have got that Google has announced page loading time as a ranking signal make sure you completely analyze your website and optimize it.
This will also help you optimize your website for User Experience (UX) and UI as well.
Also, let me know your thoughts in the comments below on how is your website doing with the new ranking factor update.