In this article, I will be discussing how to get free backlinks for your website. For those of you who are new to online marketing you probably are wondering what backlinks are in the first place.
Even if you are not new to online marketing, the term backlinks may still be new to you, so I will get right to it.
What Are Backlinks?
Before we talk about the strategies that you can use to build or earn backlinks I want to first make sure you know what they are. The definition is simple really.
Backlinks are other websites that are linked to your site. Basically, it is an incoming link to your site.
Backlinks are a ranking factor, so it is very helpful if you can get backlinks to authoritative websites within your niche.
Let's now discuss some methods of building free backlinks.
1. Building Free Backlinks Using Broken Links
The broken link method creates one-way backlinks. The way that this technique works is that you contact the webmaster to advise them of a broken link on your website.
Now, at the same time you are reporting the broken link, you recommend websites to replace that link. Of course, you will mention your website here.
The chances of getting a backlink to your website are high as you are doing the webmasters a favor by reporting these broken links.
To use the broken-link method, you need to first find websites in your niche that are relevant and have resource pages. To do this perform a search on Google in these formats:
- Your keywords + resources
- Your keywords + links
- Keywords inurl:links
Next, you will want to download and install the plugin for Google Chrome called Check my Links. This plugin will discover all 404 links on any page.
The next step is to contact the webmaster with the broken links. Just send the site owner of the resource page an email notifying them of the broken link(s). Make sure you are friendly.
You will want to let them know the exact location of the broken links URL including the location on the page while giving alternatives to replace those links. Be sure to include your own website letting them know about the relevant content that covers similar topics.
The likelihood that this technique will get you backlinks are high, however, there may be some cases when the webmaster will refuse to link back to your site.
2. Get Free Backlinks Using Guest Blogging
Another way to build backlinks is to take advantage of guest articles. In addition to building backlinks, publishing articles on popular websites gets you more exposure and your content out there in front of many new readers.
Writing guest articles will easily improve your online presence and grow your audience. Below I will list a couple of ways that you can find websites that are accepting guest posts.
Find blogs accepting guest contributors by using Google search. You would use the following formats:
If you see guest posts on other websites regularly, try to contribute to those same websites. Being that there are already guest articles on the site, the likelihood is high that you will be successful.
You can also go to Google+ and check out influencers' About Me page to see where they have contributed to. There is a contributor section where there will be a list of sites where that person has written articles. Try this process for multiple people and your options grow exponentially.
You can also go to social media platforms like Twitter and search for guest authors, articles, and posts. Be sure to link your social media profiles when publishing guest posts.
3. Writing Testimonials
An extremely easy way to earn quality backlinks is to write testimonials for websites that you currently are using or have used in the past. Of course, you must be a consumer of the product, however, you should have no problem getting a link in exchange for providing the testimonial.
4. Blog Aggregators
Blog aggregators are sites that host quality blogs in different industries. Joining these sights is an easy way to build backlinks for free. Additionally, they are an authoritative site their link alone will benefit your site as well as bring in more traffic.
There are a few steps involved to complete this process.
- Sign up for an account
- Submit your site
- Add their HTML code to your site for verification
- Wait for a representative to verify your site
5. Participate In Forums and Comment On Blogs For Building Free
With this strategy, you would follow blogs that cover your industry. You will find that the questions that are asked by many in the comments section are sometimes missing information or there is information that could be added.
This is where you can step in and join the discussion. Give a summarized version of your answer and provide the link to your article.
You can also use this same strategy in places such as Yahoo Answers and Google forums.
A great way to build backlinks is to go to Google+ and sign up; the account is free. Be sure to complete the profile section; that is where you add your website(s).
Be sure to start interacting with others on this platform; the more interaction, the more chances for exposure.
Also, be sure to check out others about me page, an influencer about page will have a list of sites of where they have contributed to in the contributor section of the About Me page. Try this process for multiple people. Then, you can also submit to these places to try to guest post.
An important thing to note is that you must be logged out for the link to show as a link. This is also called a do-follow link.
7. Use Social Media For Building Free Backlinks
Generating backlinks on social media is as great an option as it is for sharing your content. Creating a Facebook page for your site/business for you to interact with your followers and promote your business will get you the backlinks as you start sharing content from other sites.
In addition, you will be promoting your website and content globally. By sharing others' content most of the time other business and website owners will return the favor.
Social media platforms should not be underestimated. They are essential to the success of businesses and websites alike.
One of the hottest new trends in SEO is infographics. They are a great addition to your content as well as one of the most popular methods of bringing traffic to your website.
You have the option of hiring someone to make it for you, however, you can also make one yourself on Canva.(add another company that I can promote)
An infographic presents information in a visually artistic way. Basically, you have your topic and break it down into blocks of information. I have attached an example below.
After you have completed your infographic be sure to share it on social media as well as sites like where they specialize in submitting infographics.
Click here for a list of 100 sites where you can submit your infographic. You should also market your infographic on established sites. Infographics have the potential to generate over 100 backlinks!
Be sure that the infographic you create is perfect. Check current trending topics and create your infographics including statistical information.
Building and earning backlinks is a necessity as it is one of the most important SEO factors. In addition, they tell the search engines how the content on your website relates to other pages and websites on the internet.
I have outlined how to get free backlinks for my website; not paid links. Google doesn’t like paid links and we want to keep Google happy right?
Integrating the above methods into your SEO strategy can only benefit you. Get cracking on earning and building your backlinks. If you have anything to add or have any questions please feel free to leave them.