Have you ever written an article because it seemed like a great idea only to realize others didn't see it the same way? The post that you spent your valuable time on was not received and shared as you had anticipated, and I know it does not feel that good. You probably had no idea how to know your audience’s needs, what they wanted or cared about.
Don’t worry you are not alone, we have all been there. It’s not that something was wrong with your content. Most likely the audience that you were targeting was all wrong.
The content you write must be unique, relevant, and satisfy people’s needs. You want to be sure that your content stands out from the many other articles that are posted online every day. You must give your target audience what they need if you want to be successful.
So, how do you accomplish this? Do you know how to know your audience’s needs? How do you find out what your audience wants? How do you make sure your blog posts are relevant to your targeted audience?
I have compiled a list of ways to find out what your audience wants below so without further ado, let’s get right to it!
Know Your Audience’s Needs By Doing Keyword Research
Good keyword research is an easy way to see what people are looking for if you have a good keyword research tool. Begin by typing search terms into Google auto-suggest or you can use Semrush's Keyword Magic Tool.
Check out my Semrush Review if you want more information. Start with keywords that are relevant to your business paying special attention to the monthly searches; it’s best if this number is high.
What you want to look for is topics that people are interested in so keywords that relate to concerns, interests, and problems are ones that you want to pay close attention to.
As I said before having a great keyword research tool makes all the difference. I have also had great success using Mangool's keyword research tool “KWFinder” when researching keywords.
You can check out KwFinder by searching the keyword below.
Google Analytics has an abundance of data about your audience, however, many don’t know where to look or how to interpret the data that is available.
First, sign in to your Google Analytics account, on the left-hand column click on Audience. There will be a drop-down menu with multiple headings. The main ones you need to focus on are Demographics, Interests, Geo, and Mobile.
Demographics – age and gender details are provided. To be able to interpret what kind of content you need to create to target this audience you will need to do some research to determine their preferences. Places, where you can start your research, are Demographic Research or Market Research.
This way you can create content that will resonate with them.
Interests – Contains Affinity category that is ad-focused, and In-Market Segment made for those looking for services and products to buy. There is the Other category for those who fall outside of Affinity and In-Market, however, their interests are shown online so you can still target them.
Geography – Clearly this heading shows you where your audience is located which is relevant due to language and cultural differences. Be sure to communicate clearly to all of your visitors.
Mobile – This is extremely important. Be sure that your website is mobile-friendly especially if this makes up a large part of your audience.
Get Feedback from Your Social Followers
Most of us probably overlook this tool that happens to be in our face daily. Interacting with your social media followers must be the easiest and effective way to gain insight into your audience’s needs.
When social networking takes advantage of the tools that your social platform offers.
Join Facebook groups that are relevant to your niche and be sure to participate in discussions that are related to your niche.
Ask your audience about their problems, interests, and hobbies. And above all else, make sure that you always respond to every message or comment that you receive.
This will give you the best chance at an ongoing conversation where you can gain the most insight.
Comments in Discussion Boards and Forums
An excellent way to find out what the audience you are targeting wants is from their comments. The comments that I am referring to are not just the comments on your website, they are the ones that are on forums and discussion boards within your niche.
You can gather a wealth of information on the wants, needs, and unresolved problems of your audience. What you are looking for are those needs that you can offer a particular solution for.
Forums and discussion boards offer a wealth of content ideas. Be sure to note issues that tend to repeatedly pop up that plague many. This process is one that takes a bit of time, but it will pay off.
Know Your Audience’s Needs By Spying Twitter Hashtags
Twitter hashtags are an especially easy place to see precise, targeted subjects that are being discussed. This makes it incredibly easy to pinpoint the pain points and create content that resolves whatever issue is being discussed.
Google Related Keywords
For those of you who do not know what Google-related keywords are, they are the search terms and phrases that are located at the bottom of the SERPs page.
This is a great place to grab long-tail keywords for further research. If your research turns up keywords that have the necessary search volume and competition parameters then you can create your content on that term.
Know Your Audience’s Needs By Google Trends
This is a great place to see what popular topics are currently trending. You can select generic research terms and drill down to more specific topic ideas. Google Trends is a free tool that should not be overlooked; it is very useful for more specific keywords as well as topics.
We all know social media platforms are filled with people expressing their frustrations and views. So, what better place is there to get some insight on content, problems, and resolutions? Google+ and Facebook are a bit more in-depth when it comes to personal expression because they don’t move as fast as other platforms such as Twitter. Because of this, they are great forums to help you target your audience perfectly.
Well, this concludes my list of how to know your audience’s needs, issues, and wants as well as ways to create content that is relevant to their needs. The above tools and strategies I have learned throughout my online marketing journey. I have to admit I learn at least one new thing daily and I love it.
Being a member has provided me with cutting-edge training and loads of insight into content, social, and digital marketing.
If you have any further questions, comments, or have anything that you would like to add please feel free to do so below. I always welcome my visitor’s engagement and feedback.