I have discussed many brand positioning with you, including tech companies, beverage companies, media companies, the fashion industry.
Now it’s time to share the IBM brand positioning case study within 500 words with you.
So without time, let’s get to the point.
History Of IBM
IBM is a technology company that helps the world work smarter. With over 100 years of expertise in serving clients, IBM delivers business value through deep industry and business process knowledge, advanced analytics, and global scale.
IBM helps organizations improve performance by enabling them to become more agile, responsive, and predictive. IBM provides a wide range of services, including consulting systems integration outsourcing and cloud solutions and cognitive solutions like AI (Artificial Intelligence).
IBM Global Financing offers competitive financing options for big and small companies, allowing businesses to acquire the right technology products with minimal financial risk. Whether you are an individual looking for your next personal computer or a large corporation seeking to modernize your IT infrastructure through Big Data analytics, IBM can be a solution.
IBM Brand Positioning
IBM’s brand positioning is all about simplification, collaboration, and trust. IBM wants to enable its customers to simplify the complexity of their business challenges, collaborate across departments and achieve greater results. IBM promotes trust in their ability to deliver a solution that will do exactly what they say.
IBM brand positioning is all about simplification, collaboration, and trust. IBM wants to enable its customers to simplify the complexity of their business challenges, collaborate across departments, and achieve greater results. IBM promotes trust in their ability to deliver a solution that will do exactly what they say.
Strategy IBM is a company that has a brand perception of technology and innovation. Their vision is to be the ‘’most admired enterprise” globally. To achieve this, they have identified three priorities which are:
- Delivering the Right Solutions and Services for our client’s needs
- Creating an environment where employees can grow their skills, careers and businesses
- Sharing success with all stakeholders through global citizenship and corporate responsibility.
This strategy shows how IBM wants to be known as a company that delivers high-value solutions to its clients through investment in research & development, thus making them technologically advanced compared to other companies in this industry.
IBM’s business model is to provide enterprise software and services allowing clients to run their businesses efficiently IBM’s brand positioning statement reflects this by offering “A Smarter Planet” for “A Smarter Business.” These two phrases reflect a pitch that IBM can help companies save money by becoming more efficient and earning customer trust through transparency.
IBM’s brand positioning strategy is about simplification, collaboration, and trust. This enables IBM to attract the corporate clients that represent their core market. Their focus on simplification is represented in the current ad campaign “A Smarter Planet,” where they talk about how the company can help create a better world by using smarter technology that solves problems faster.
The tagline suggests that their technology can replace people in many cases, which means there would be less human interaction and ultimately less work, leading to a more peaceful world. IBM also focuses on collaboration with its partners and customers by providing IT solutions for them when they need it most.
Thus, to sum up, we can say that IBM’s brand positioning revolves around a single tagline, “Innovation That Matters.”