This is the complete and absolute keyword research checklist.
Saving time while doing keyword research is very important. Thus, in this post, I will be sharing with you the exact process I used to cut down my keyword research time.
This helps me write three posts or sometimes 5 posts a week!
Note: I will be sharing the process using SEMRush.
Since it’s the only tool in the market that gives you an amazing list of filtered keywords that you can add to your post to rank higher and improve your On-Page SEO.
If you don’t have SEMRush account, consider signing up for a free trial. 🙂 (No credit cards required).
So without wasting time, let’s dive right in.
Let’s see the 8 awesome keyword Research Steps for finding profitable keywords.
1. Brainstorm Seed Keywords.
The first step is to brainstorm the main keyword or main key phrase that you think people might use.
This will be the topic that people will search for, like in my case it’s a “Keyword Research Checklist”. It’s the main keyword for this post.
If you think of a keyword that is two to three words long, then that’s great. Why?
I will reveal it soon.
Remember one thing that Keyword Research should be adaptable and productive.
If you are not able to brainstorm the keywords, then SEMrush can help you a lot.
You will find that SEMrush has the keyword that you search for.
It will give you every data like: Search Volume, the number of results, CPC, keyword difficulty, etc.
The tool will give you a long list of keyword ideas.
I will explain to you this Keyword Research Checklist by taking an example of the main keyword that I used for this post. *(Keyword Research Checklist).
2. Find The Long Tail Keyword.
As I have explained to you in the Keyword Research guide, every keyword can be classified into three parts.
Head Phrase Keyword
Body Phrase Keyword
Long Tail Keyword
We also call the “Head Terms” as “Short Tail Keyword“. These are usually one to two words or phrases.
The “Body phrases Keywords” contain two to three words and are more specific than short-tail keywords or head keywords.
The “Long Tail Keywords” contains more than three words and gives an idea of the entire post.
You should know this proportionality: As search volume decreases, the more long-tail keywords rise and the conversion rate increases.
The Long Tail Keyword converts better since they tend to solve the searcher’s query more effectively.
But how to find these long-tail keywords asap?
You can use the SEMrush Phrase Match report for finding the Long Tail Keyword.
Take a look.
As I said, the long-tail keywords have a low search volume.
Hence, it is easier to target because it specifies the situation and the intention more clearly and accurately.
Note: Also, to find the long-tail keyword you can use the SEMRush Keyword Magic tool instead of the Phrase Match report.
3. Analyze The Keyword Matrices.
In every process of Keyword Research, you might have trouble checking out the long list of keywords to find profitable keywords.
You can filter your report by competition: Keyword Difficulty for SEO and Competitive Density for PPC.
Having Keyword Difficulty (KD) and Competitive Density both are measured on a scale between 1 to 100.
If the Keyword Difficulty score is higher, it means higher, authoritative domains are ranking on the first page. It will be very difficult to outrank the sites in the organic results.
The higher Competitive Density score reveals that there is a higher number of domains bidding on the same keyword.
If you want to target Pay-Per-Click (PPC) ads and you have high Cost-Per-Click (CPC) and competition, you need to bid a huge amount for that high competitive keyword.
Or another way is to choose a low competition keyword. It will save you money.
If you are here for SEO, you should focus on keywords that have low Keyword Difficulty. Also, from the above graph, you have seen that long-tail keywords tend to have low competition than short-tail keywords.
Longer the keyword, the lower is the Keyword Difficulty and Competitive Density.
4. Export All Your Filtered Keywords.
Now that you filtered your list of important and profitable keywords, it’s time to export it.
Actually, it’s a straightforward but necessary step.
Whenever you do Keyword Research and make a list of keywords you should always export it to a CSV or XLS. So that you can integrate all of the keywords into a single CSV or XLS file.
5. Repeat The Process And Find More Keywords.
Now that you found out the keyword related to your main topic, it’s time to find more keywords that are useful in rankings.
So, you need to change the feature from the Phrase Match report to the Related Keywords report.
Now the keywords that will appear will be based on their relevance to the keyword that you have typed into your search bar.
You can also filter the list of Related Keywords report according to Keyword Difficulty and Competitive Density. Choose the related keyword from that list that matches your content.
Then save the list as another CSV or XLS file.
6. Create Your Master Keyword Research List.
After that, you have generated two to three keyword lists, it’s time to combine all of your exports.
The combined file is your master list and a helpful hint report as you go through your SEO or PPC campaign. Now it’s just a matter of Ctrl+C and Ctrl+V to integrate everything into a single spreadsheet.
You should create a separate column for the keyword, search volume, keyword difficulty (KD), CPC, competition level, number of results, and, finally, the keyword trend.
The number of results and trends doesn’t matter much, but make sure you don’t delete the column as they will help you to choose between the final keywords.
After you make the different columns for different metrics, it’s time to delete the duplicate keywords that were present in your lists.
You can simply do this by using the feature called Conditional Formatting to colorize the metric columns. Add filters to your column and highlight the column you want to format. Then select the “Conditional Formatting” to add a color scale to each column that measures your metrics that are:
- KW Difficulty
- Competitive Density
Now the next step is a little difficult if you have lots of keywords, then it might be a little tedious task for you. But remember, it’s the final step that will help you to rank higher and outrank other websites.
7. Reorder Keyword Using Searcher's Intent.
Now, this is the last step that is a bit tedious.
You need to follow this step as it is important for expanding the use of your research. Because this step will help you know what the intent of the searchers is.
Doing Keyword Research you get to know what people are searching for, but categorizing keywords tells you the searcher’s intent.
8. Categorize Your Audience.
- Informational: Here the searcher’s intent is to know the complete anatomy of a specific topic. This category contains keywords with who, what, where, why, and how.
- Navigational: This type of keyword contains a specific location or geography like “best pizzas in Italy.”
- Commercial Investigation: This category divides your keywords into specific subcategories. For instance, you may search for “best v-neck shirts for teens. Here the keyword is specified into subcategories like v-neck and for teens.
- Transactional: These are the keywords that contain related to money like“discount coupons”, “cheap laptops”, etc.
Thus, go back to your spreadsheet and categorize each of your keywords. This will allow you to know the searcher’s intent more clearly.
Now the final list that you have made is your final Keyword Research list. If you do research by following my step, I assure you that your post or ads will rank within a month.
Also, make sure to stuff your keywords properly. Stuffing the keywords properly shows search engines that you have relevant content.
Final Thoughts On Keyword Research Checklist
Now, it's your turn.
I hope this Keyword Research Checklist will help you to know and analyze the keywords and your audience's style of searching a particular keyword on the web.
Well, I hope till now you have subscribed to SEMRush or signed up for free trial.
I want to hear your what experiences you had with SEMRush. Comment below.
I am curious to know.