The key to SEO success is not just backlink count and Technical SEO score, but also focused Keyword Research and On-page SEO.
In this “Semrush Review”, I will be sharing with you an in-depth analysis of the Semrush keyword research tool. At the end of this Semrush review, you can confidently decide whether Semrush is the best option for you or not.
- Semrush Review
- Semrush Review: Pros and Cons
- Semrush Review: Features
- Semrush Feature: Domain Analysis
- Semrush Feature: Keyword Research Tools
- Semrush Feature: Keyword Research
- Semrush Feature: Keyword Magic Tool
- Semrush Feature: Rank Tracking
- Semrush Feature: Backlink Analytics Tool
- Semrush Feature: Backlink Audit
- Semrush Feature: Link Building
- Semrush Feature: Site Audit (SEO Audit)
- Semrush Review: Ease Of Use
- Semrush Review: Plans and Pricing
- Semrush Review: Customer Review
- Conclusion: Final Verdict
- Semrush Useful Links
With over 20 billion keywords, Semrush is the largest keyword database in the world. The total number of keywords in Semrush Keyword Magic Tool exceeds 20 billion and is currently the second-largest keyword database on the market with Ahref ranking second with 12B keywords.
Semrush is a leading competitive research, SEO, and website analytics platform. Semrush helps you track the organic keywords for ranking positions of your competitors with just one click. It provides all the necessary information about your competitors including social media profiles, websites, and much more.
Semrush is a tool that many Internet marketers are already using and it seems to be getting stronger as new and useful features are constantly being added.
Some of the main features that Semrush provides are:
- Domain analysis
- Keyword research features
- Rank tracking
- Backlink analysis
- Link building tools
- Site auditing
Semrush Review: Pros and Cons
You can use this tool to find out which websites are worth contacting for backlinks.
The SEO audit tool allows you to conduct an SEO audit on your website to help you track how you are performing in search results. This tool can also help you improve the performance of your site by suggesting some Technical SEO changes.
However, Semrush offers a lot more than that, with many features that will allow you to improve the rank of your site. Also, you can get started with its Semrush Free Trial for 14 days, and I highly recommend you try it.
Semrush Review: Features
Semrush is a great tool for finding the best keywords for your website. It offers many features that will be useful for digital marketers looking to grow their business.
Some of the features that are offered by Semrush include are Adwords Keyword Tool, Rank Tracker, Organic Research, Semrush Audit, and a Web Traffic Analytics Tool. This company has been around since 2004 and has continued to grow with time which makes it one of the most reputable companies in the industry.
Diving into the details of Semrush features.
Semrush Feature: Domain Analysis
It's usually a good idea to conduct some basic domain analysis before starting any SEO project. The intent is to simply examine a domain from the SEO perspective for its quality.
In order to improve SEO on your own website, you typically conduct a domain analysis, or you do so on your competitor's, in order to see how far you will have to go and what you need to optimize.
Also, you could conduct a domain analysis on a website to learn if it makes sense to approach the site owner about linking to yours – this is because external links mostly called “backlinks” from high-quality websites to your content can produce great results.
Semrush makes it extremely easy to perform domain analyses. You just need to enter a domain URL in the ‘domain overview' section, and you'll see how it performs in search results right away.
A site's authority score is usually the one that gives you the most insight into site quality among these metrics.
According to Semrush, the following factors are taken into account:
- The number of backlinks.
- Organic traffic to your website.
- SEO metrics.
Recently, Semrush's authority score was relocated to the domain overview section so it's easily visible. This provides you with an instant idea of what the search engine thinks of a particular domain.
While the majority of the domain overview figures are based on data, I have found that traffic estimates tend not to be 100% accurate but very close to accurate.
Semrush is fair in its claims, as it doesn't claim that their traffic figures are 100% accurate, but provides a general estimation of how accurate they are likely to be below medium, or high.
Semrush traffic statistics are intended to show you the popularity of your site and can be useful in the context of your competitors or in identifying sites worth approaching for backlinks.
Semrush's domain overview also provides a number of other useful metrics that allow you to gain some very useful insights into your own and other sites.
I recommend paying attention to the ‘competitive positioning map', which provides an overview of how a website fits into a given market and how strong it is against its competition.
By breaking down the results by country, you can get a sense of where a site performs particularly well.
Overall, Semrush's domain overview section is extremely useful, and the insight it provides on its own is enormous when it comes to learning how a website is performing from an SEO perspective.
Semrush Feature: Keyword Research Tools
Keyword research is the process of researching and discovering what people search for on Google, Bing, Yahoo, and other search engines. It is important for SEO as well as content marketing because it helps you understand what your target audience wants to know about.
There are many keyword research tools available that can help you with this process. The best way to start this exercise is by using a tool like Semrush, and Mangools, which allows you to generate thousands of keywords based on a single seed keyword.
In general, keyword research can help you with:
- How many people are searching for a particular keyword
- How difficult it is to rank for that keyword
- Who is already ranking for that keyword
Semrush Feature: Keyword Research
Enter a phrase into Semrush's ‘Keyword Overview' tool to find basic statistics about keywords.
Once you've done so, you'll see:
- Number of searches per month for that keyword on Google
- Keyword difficulty score
- Competitor websites
- Additional keywords to target
Additionally, you can do country-level analysis on top of domain analysis, which is helpful.
Semrush Feature: Keyword Difficulty
Here are some of the metrics that matter most: keyword difficulty and search volume.
According to Semrush, a higher percentage indicates that it will be harder to rank for a specific keyword.
In addition to providing a rough estimation of the number of backlinks (links from other content to yours) needed to rank for a search phrase, Semrush can also give you a sense of the type of content you will need. The feature is relatively new to Semrush, but it was well-received by users.
Sometimes, Semrush doesn't give you the number of links it believes you need to rank a piece of content but indicates that you will need you to need many backlinks to rank your type of content.
In addition, it shows that you need to have perfect on-page optimization to rank higher, but it is very rare to find this error.
Semrush Feature: Keyword Magic Tool
Semrush's ‘Keyword Magic' feature lets you get detailed keyword suggestions based on phrases you enter.
Using this feature is fairly easy, but it would probably be better if it were just called ‘Keyword Suggestions Tool' but I'm sure that once you've landed at this part of Semrush, you'll get the hang of it quick enough.
In addition to providing you with a list of related keywords, it allows you to sort them based on filters, including:
- Keyword difficulty
- Number of searches per month
- Cost per click (CPC)
As a whole, Semrush's keyword difficulty tool provides you with all the key information you need to make the right decision about which keywords to use in an SEO campaign.
It would be more useful if metrics were available for some other search engines besides Google. But there is still room for improvement since the data provided is limited to Google searches.
While Google still holds the overwhelming majority of searches (92% according to Statcounter at the time of writing) – there are some countries, including the USA, where other search engines enjoy a reasonable market share (nearly 6% of US searches are currently made on Bing).
Semrush Feature: Rank Tracking
Tracking your website's search engine ranking for a certain keyword over time is called ‘rank tracking' or ‘position tracking'. You can also call it a Semrush Rank Tracking Tool.
Semrush's position tracker lets you track this for free you just enter a domain name, the keywords you want to track, and you receive a report about how your site is currently ranked for them. A per-country tracking option is also available.
Semrush will allow you to monitor your ranking improvements for your chosen phrases as more data flows into the tool.
You can enter competitor website data into this tool. Semrush has a position tracker tool that allows you to compare how your site is performing for chosen keywords against your competitors.
As a final touch, you'll receive regular email updates on your rank tracking progress – for instance, information about how your content has fared in the top 10 results for your specified search phrase.
I have no complaints regarding the position tracking features provided by Semrush.
Semrush Feature: Backlink Analytics Tool
There is a close correlation between how well a site does in search results and the number of ‘backlinks' that link to the site.
Using Semrush, you have two options for looking at backlinks: First, you can take advantage of the ‘backlink analysis’ option, or you can perform a ‘backlink audit'.
You can use Semrush's ‘Backlink Analytics' section to look for backlinks for a particular domain name.
Here are a few other items you can view as well:
- Each backlink's anchor text
- Distribution of top-level domains.
- An IP address for each backlink
It is very easy to read and helps you understand when a domain gained or lost backlinks, as well as the value of those links.
These details can be helpful to you in improving your own efforts or learning what your competitors are doing.
The accuracy of Semrush's link analysis is, of course, dependent on its link database.
According to Semrush, its link database contains 43 trillion URLs, which compares positively to the link databases of Ahrefs (26 trillion), Majestic SEO (10 trillion), and Moz (41 trillion).
Assuming these numbers are accurate, Semrush has a larger link database than its main competitors, so you should as a result get more comprehensive backlink information using the tool.
In some cases, Ahrefs and Moz were better if a site had a large backlink profile.
Semrush Feature: Backlink Audit
A backlink audit can also be performed using the Semrush Backlink Audit tool to see how backlinks are constructed. My primary goal here is to determine your site's ‘site health' and assess the ‘toxicity' of backlinks to it.
Disavowing harmful links effectively tells Google to disregard them. Google penalizes websites with lots of harmful backlinks that point to them. You will benefit from removing these links.
Pay attention to Google's guidelines before disavowing links, however, as doing so can have negative consequences.
A strong feature of Semrush's product is the backlink audit tool. I love that it identifies low-quality links and prepares a disavow file that is easy to upload to Google.
Additionally, in case you feel Semrush has been overzealous in its toxicity ratings, you can also whitelist those links.
Semrush Feature: Link Building
The link-building tool in Semrush stands out among other features.
In SEO, link building is absolutely critical to success. SEO projects that establish strong links to their websites are typically rewarded by search engines with higher rankings in search results (as long as the links are coming from relevant, high-quality sites).
With Semrush, you can build links in a number of ways:
- Research your competitors and what they rank for
- Checking out your website's content
- Identifying the keywords you would like to rank for
In return, it will then present a list of ‘prospect' websites that it thinks may provide good opportunities for backlinks or guest posts.
You can also find plenty of tools for doing so in it as well. Your mailbox can be connected with Semrush so you can send outreach emails within the tool.
By tracking the progress of each approach, you can keep your eye on CRM-style.
Whenever possible, Semrush will even furnish you with the email addresses of each website, and the option to save a template outreach email for reuse.
Semrush Feature: Site Audit (SEO Audit)
With the Site Audit Feature, you also get to use many best SEO tools to stand out from your competition. Semrush performs a site audit to identify factors that might be damaging your search rankings, such as:
- Content that loads slowly
- Reproduction of the same content
- Issues with SSL
- Errors occurring during the crawl
- Unknown headers
- Excessive use of keywords (Keyword Stuffing)
With this tool, you will be given a list of issues to address and in a nice touch, you will have the option of exporting tasks to Trolley.
An on-page SEO checker from Semrush is particularly the best since it scans your website and provides detailed recommendations on how you can improve each page.
The suggestions can include any of the following:
- Add the following keywords
- Featured snippets optimization
- The best way to improve your meta description and body copy
- How to get backlinks from other websites
- Approximately how long the content should be
- Strategies for linking internally
In addition to the fact that Semrush's site auditing features say what to do, they explain why to do it.
What is the point of doing this? What is the benefit? An explanation of why each suggestion is made can be found in lucid language when the ” link is clicked.
Reading the following tips can actually teach you quite a bit about SEO.
Semrush's site audit feature is simply terrific, and it arguably outperforms the same feature from competing tools.
Semrush Review: Ease Of Use
You access Semrush's functionality from the left-hand side of the screen using a menu of options, similar to those found in Moz and Ahrefs.
Semrush has provided a number of useful categories like competitive research, keyword research, link building, rank tracking, on-page SEO, and reporting, and much more.
A good deal of the metrics provided by Semrush is also arranged in a way that makes them easier to understand due to the data visualization.
A desktop computer, rather than a mobile device, is needed to get the most out of Semrush's interface. It is laid out in an intuitive manner and can be utilized quickly.
Semrush Review: Plans and Pricing
The cost of SEO tools like Semrush is high compared to other SaaS applications.
However, I can understand why as you’re not paying just for functionality, you’re paying for access to large volumes of data, including a great deal of competitor intelligence.
There are three pricing options available offered by Semrush:
|Pro||$199.95 per month|
|Guru||$229.95 per month|
|Business||$449.95 per month|
If you go with an annual package you can get started with $99.95 per month with a Pro plan. I also prefer to buy this annual plan with your hosting.
Semrush Review: Customer Review
|Semrush Customer Support Email||[email protected]|
|Semrush Customer Support Contact||+1 (800) 815 – 9959 (United States)|
Semrush is one of the most complex SEO tools available, so customer support availability and format are critical factors for prospective users.
You can contact Semrush through three different channels: phone, email, and chat. Unlike competing products, Moz offers phone support (real-time chat support is unavailable).
Semrush puts its phone number prominently in its footer, and, unlike some other SaaS products, a help chatbox can always be seen at the corner of each page.
Conclusion: Final Verdict
There are several SEO tools available, but Semrush provides a comprehensive suite of data for effectively executing an SEO campaign.
My favorite features are its link building and site auditing tools. The first aspect is that it provides you with an excellent CRM style method for acquiring links, and the latter provides a simple checklist for making technical SEO and On-Page SEO improvements.
Are there any downsides? As for the features: It only supports Google as a search engine. All accounts come only with one user account and certain features are available only for use as part of a ‘project' with a limit on the number of concurrent projects.
The fact that some competitive intelligence features require a $200 monthly fee is disappointing as well. But that's worth it for ranking and creating your dominance in your niche.
At last, I would just say that Semrush is a powerful and versatile tool that helps you to optimize your website to rank higher on the search engine results page. It's a comprehensive suite of marketing tools that allows you to analyze the competition, find keywords, track rankings, compare domain names, uncover profitable keywords, spy on your competitor's SEO activities, and much more.
I recommend trying out the tool yourself before purchasing the Semrush Pro version, I suggest you take advantage of the Semrush trial for free. It will be worth it. But you have already tried their 14-day trial then you can also go with their paid plan.