Want to know the most updated SEO Statistics that can help you outreach your competitors?
You landed in the right place.
I will be sharing with you some of the most important SEO Statistics in 2021 that every blogger and SEOs should know.
Statistics are very important these days as blogging has become a highly competitive field to work in.
SEO statistics can help you make better decisions as you get a numeric benchmark to analyze and improve your SEO Strategies.
So without wasting time, let's dive right in!
Table of contents
Search Engine SEO Statistics.
You will agree with me if I say SEO constantly changes. Google has more than 200 ranking factors to analyze and rank your website.
And thus it becomes necessary to know the Search Engine Statistics to get a clear picture of how the search engine is working to rank your pages.
So, here are some of the SEO stats like Google algorithm updates, Featured Snippets, SEO ROI, organic CTR, etc.
- According to the “NetMarketShare“, the search engine traffic on the desktop is distributed as Google (72.4%), Bing (12.3%), Baidu (11.3%), Yahoo (1.9%).
- The popular search engine mainly Google, YouTube, Bing, Yahoo have over 70.6% of total internet traffic. This data was given by SparkToro.
- The analysis done by Ahrefs reveals that almost 90.63% of content gets no traffic from Google. This is actual data from 2020 but useful in 2021.
- BrightEdge Study said Organic Channel Share Expands to 53.3% of Traffic. Organic Search remains the popular and powerful source of trackable web traffic and the largest digital channel.
- According to “Search Engine Watch” organic searches Win 94% of the time than paid traffic.
- “IronPaper” published that Organic searches drive 300% more traffic to websites than social media.
- A Search Engine Statistics post published by “Ardor SEO” said that over 3.5 billion searches are performed daily on Google.
- The average time on site for a top 10 search results is 3 min 10 sec. This data is found by Searchmetrics.
- In 2018, Google made nearly 3,620 improvements in the ranking algorithms. Read the complete article in Search Engine Journal.
- SEMrush has given a report on audience behavior (Bounce Rate). SEMrush said that the top 3 ranking pages have a bounce rate of 49%.
- The page ranking in the first position on Google gets approximately 215 of the total clicks. The report was published by MOZ.
- SEMrush found that if a reader lands up on your landing page organically then he/she will visit 3-3.5 pages every time.
- According To HubSpot, 75% of the searchers search on the first page of SERP only and if the searchers are not satisfied, they search for some alternate keyword from scratch.
- You can boost your Click Through Rate (CTR) by two to three times using your brand popularity and online reputation.
- Moz: Nearly, 18% of the audience searches a new query before clicking on any results for their original search.
- I was amused with this fact, according to “Internet Live Stats” 86,000 searches are made on Google every second!
- Ahrefs gave interesting data, nearly 12.3% of search queries have and had featured snippets.
- Ahrefs also said that 99.58% of the featured snippets come from the first ten pages ranking in Google's SERP.
- The pages that rank in the top 10 had almost 36% CTR and that is only because of attractive headlines and somewhat because of their brand image.
Mobile SEO Statistics That You Must Know.
Till now you might have heard about Mobile-First Indexing. Google is now focusing on creating a better user experience for mobile devices.
And it is the best decision. Why?
Because smartphones have become a part of life. Almost 44% of mobile users unlock their mobile phones nearly 100 times a day.
Hence, optimizing your website for mobile devices is very important.
Take a look at these mobile SEO statistics, I hope you will find these usefull.
- The first page on SERP gets over 27.7% of clicks from smartphones or mobile and 19.3% clicks from the desktop. That data is given by SEOClarity in their “CTR Study: Mobile vs. Desktop”.
- According to the Search Engine Land, 20% of the total search are voice searches done on smartphones that mainly used “Google Assistant”.
- Over 87% of people who use smartphones search for something on Google daily.
- Google officially has revealed that 51% of the smartphone will find either a new company or product when searching on mobile.
- Google has also said 30% of the total smartphone searches are made to find some location or destination. Hence, 30% of voices are location-related.
- A study by SparkToro: the organic CTR is mobile is half of the desktop CTR.
- ‘Hitwise” published that 58% of all Google searches are credited to mobile devices.
Voice Search Statistics
Hey, before reading further, question yourself: has voice search and smart speakers made your life a bit easy?
Did you know that by 2021, the percentage of voice searches will increase to 50% for all users?
People feel voice searches are easier and more efficient than traditional, text-based searches.
So, here are some of the stats to get more insights.
- According to the “Search Engine Watch”, people searching on mobile voice search is three times more likely to do a local search than text search.
- Data derived from Google Home states that 40.7% of all answers from voice search are officially extracted from a Featured Snippet.
- Search queries would account for half of the searches by 2020. But now such stats are published to give accurate numbers, but Voicebot puts smart speaker ownership in the US at close to 90 million.
- Voice search favors 70.4% of the websites that have HTTPS enabled, which means the website that has active SSL enabled.
- As I said before, 75% of voice search results are from the top three pages ranking in SERP but in the desktop searches.
- Whatever device you use will deliver an average of only 29 words. Strange!
- Adding one more fact, the average Google voice search result contains 2,000 words.
- The webpages that use schema markup have 36.4% of voice search results, then 31.3% of the average Global Searches.
- Voice searches deliver results faster than the average load time of the pages. Generally, voice search results load in 4.6 seconds, which is 52% faster than a webpage load time.
- The website with higher domain authority and backlinks performs well in voice search.
- According to Brian Dean, the average reading level of a voice search result is 9th grade.
- The average Google voice search result gets over 1,199 Facebook shares and 44 tweets on Twitter. Cool!
Video SEO Statistics
You will be amazed by the fact that more than 500 million hours of video are watched every day? Guess the video platform.
Interestingly, 85% of Facebook videos are watched without sound.
Just take a look:
- Almost 68.2% of the first page of SERP YouTube results are HD or higher videos that are 1280 X 720 in an aspect ratio of 16:9. So whenever you create a video, make sure it is in HD quality.
- If you publish a video and it brings a lot of subscribers, it tends to rank higher.
- The videos that rank on the first page have an average time of 4 minutes and 50 seconds.
- The page that has videos in it gets more backlinks and ranks higher.
- The number of comments, view count, number of social shares, and number of likes and dislikes strongly affects YouTube rankings.
- The video description with the focus keyword ranks higher on YouTube.
Backlinks SEO Statistics
Google's one of the most important ranking factors is the number of authoritative domains pointing or referring to your website. It's simple words, if many people are referring to your site, search engines get an insight into your quality content.
So here are six important Link Building Statistics that you should know before you proceed with link building to further, improvise your SEO strategy and campaigns.
- According to Ahrefs, the page that ranks in the first position of SERP gets over 5%-14.5% more backlinks than others ranking behind.
- Brian Dean is known for creating longer content. His studies say long content receives 77.2% more backlinks than short posts.
- Ahrefs has revealed the truth of big brands ranking higher on SERP; that's reciprocal linking. 43.7% of top-ranking pages in Google have reciprocal links.
- You will find 66% of the website that have zero backlinks on the SERP.
- The mighty companies that do blogging for brand awareness get 97% more backlinks to their site because of quality content and authenticity.
- It's obvious but an important stat: the number of domains linking to a page is also a ranking factor with rankings in Google.
Local SEO Statistics
If you are unaware of Local SEO, refer to this video by SEMRush. I liked this playlist a lot. An amazing explanation of Local SEO by Greg Gifford.
Have a look at these 6 Local SEO Statistics:
- Google has said that if a user searches on a smartphone for any product/service nearby, 76% of people end up visiting the business within a span of one day.
- Fresh Chalk said “in the top five results in SERP, the Yelp page is present for 92% of search queries that contain a city or a locality name.
- According to the Search Engine Roundtable, about 46% of all searches made on Google are for a local business.
- Every professional blogger knows the importance of an H1 header tag, but the truth is 25% of small businesses don't have an H1 tag.
- According to Google, 28% of local searches result in a purchase.
- By using location-based coupons on mobile can lead to a 9916% increase in incremental mobile revenue
Important SEO Statistics.
I know you were eagerly waiting for these SEO stats.
So, have a look at these super important stats about search engines and SEO.
- The pages that rank on the first page of Google's SERP of Google have an average of 1,447 words of content.
- Research products using a search engine before deciding whether or not to buy. Only 53% of Americans do so.
- According to the Search Engine Journal, 49% of marketers report that organic search has the best ROI.
- This stat is specially mentioned for SEOs, their median salary as a professional is around $60.5k per year. What's your comment below 🙂
- The page ranking on the first position on the Google SERP dominates over 32% of all clicks.
- According to Ahrefs, 60% of the pages ranking on the first page of SERP are 3 or more years old.
- Research by Statista said Google has 86.86% of the search engine market share!
- Andrey Lipattsev said links, content, and RankBrain as the top 3 factors for Google’s search results.
- Google has over 200 ranking factors that decide your ranking and position on SERP.
- A case study of Sparktoro says Google organic search is responsible for 59.2% of the global internet traffic.
It's our last topic of SEO Statistics.
Take a look at these 4 keyword stats:
- WordStream report says 50% of search queries contain 4 or more words, which means usually long-tail keywords.
- The first position gets over 32% of all clicks, whereas the first five organic results in the SERPs account for 67.6%. Data by Zero Limit Web.
- Moz's study says 8% of searches are phrased as a question.
- 29% of keywords with over 10K+ monthly searches consist of 3+ words. To know more about keywords and keyword research, you can follow my keyword research guide for SEO.
The keywords that have very high search volume are:
Interesting FAQ On SEO Statistics.
a. TechCrunch predictions say 55% of American households will have at least one smart speaker by 2022. So make sure you optimize your content for voice search as well.
b. Google 1.1 billion smartphone users will use voice technology every week.
c. According to OC&C voice search has a 20% market share of all Google searches.
Mobile searches make up 50.21% with tablets coming in at 2.62%. Desktops have increased at the expense of mobiles in the latter part of 2020. Mobile devices account for 58% of all the searches carried out on the web. Mobile devices also account for 62% of paid clicks on Google.
Source: Statcounter GlobalStats.
1.17 trillion local searches are made in one year, 97 billion local searches are made monthly, 3.2 billion a day, and 37K local searches a second.
According to Google, 32.8% of all internet users visit after doing local search.
The percentage of people who buy locally after searching is 78% including local ecommerce stores. Worldwide 56% of individuals will shop both online and locally offline.
49% of marketers grow revenue faster if they’re using video in their strategy, with 51% of professionals naming it as the best content for ROI, 64% of consumers watching branded videos on social media made a purchase after.
5 billion videos are created on YouTube. YouTube has offiially said they have over 500 hours of video uploaded every minute with people spending upwards of 40 minutes in an average viewing session.
Daily video views on Facebook are over 8 billion. This makes up to 100 million hours of video watched each day. An interesting fact is, 85% of these videos get viewed with sound off, and 98% of all views come from mobile devices.
Source: Omnicore Agency.
Voice search has a 20% market share of all Google searches in the US application. By 2022, over half of the American homes are expected to own Google Home or device with a smart speaker.
27% of the entire world population is voice searching on mobile devices. Google says over 1.1 billion smartphone users will use voice technology once a week.
50 million Alexa and Google Home smart speakers are sold in the US. Amazon's Echo had an ownership ratio of 24% between 18 and 24-year-old Americans, 44% of which order products once a week using voice search.
Source: Google, TechCrunch.
The number of searches in Google in 2020:
81K searches per second in 2020 on Google.
4.9M searches per minute in 2020 .on Google
292M searches per hour in 2020 on Google.
7B searches per day in 2020 on Google.
212B searches per month in 2020 on Google.
2.55T searches per year in 2020 on Google.
Users will search for something Google four times a day. Daily Google searches have been estimated at roughly 1.7 billion – considering there are 7 billion daily searches.
Hoo! That’s it for my side. A long list of SEO stats with lots of research and predictions. My sole purpose in writing this post was to help SEO's get aware of these figures and data so that they get an extra edge over their competitors.
Now it's your turn.
I am curious to know if I missed out on any important SEO stat that would be helpful to bloggers and SEOs.
Please comment down below 🙂