Eye-catching and engaging post titles can boost your CTR by almost 223%. The audience decides to visit the post only after seeing the post titles.
Hence, it becomes important to optimize your post titles.
The problem with this is that if you craft your catchy post title for the reader, you miss the chance to optimize the post title for search engines. This approach can hamper your Search Engine Optimization (SEO).
Thus, in this post, I will share with you “How you can show Different Post Titles to readers and search engines” in WordPress.
Keeping In Mind Search Engines And Readers Both
Keyword research is the first step to execute before creating any post. Keyword research has its own importance in SEO, helping your website to rank.
After doing keyword research and finding the target keyword, it's time to share your knowledge by writing quality content that satisfies both readers and search engines as well.
The main focus of writing should be to create a post that is user-friendly as well as search engine friendly.
You can ensure whether you are writing quality content or not by using different SEO plugins and using online tools like readability analyzer.
These tools will analyze your content and judge them by giving you your content quality score.
So, moving on to the implementing part now.
How To Show Different Post Titles To Readers And Search Engines
If you write a post with the title “Make Money Online with Affiliate Marketing”.
You all know there's high competition in blogging to rank higher in search engines.
Also, there's tough competition for the post title “make money online”.
But if you optimize this title to make it rank higher on search engines by keeping it about SEO (Target Keyword).
So now we have two titles:
A user-friendly post title: Make Money Online with SEO.
Search engine friendly title: SEO: Rank Higher In Search Engine And Make Money.
But how can you write two different titles for two different purposes?
If you are using WordPress SEO plugins like SEO by Yoast, RankMath, All In One SEO, the inbuilt SEO features offer you the option to write a different title for search engines.
I suggest you watch this video by Yoast SEO. This is a detailed demonstration of Showing Different Post Titles To Readers And Search Engines
So, after you complete writing a user-friendly article and write a post title optimized for readers, scroll down to the end of the page to the SEO section.
After scrolling at the bottom, you will see the “SEO title” option, which will be displayed on search engines.
Moreover, add a unique meta description of about 158 characters summarizing the post so that search engines understand your content even better.
To conclude this post, I suggest you read my article on keyword research so that you can write SEO-friendly post titles using multiple keywords.
Make sure to optimize your post for both your audience and search engines.
SEO and reader optimized post title helps to increase Click Through Rate (CTR). Since search engines analyze CTR and use it as a ranking signal to judge the quality of a post.
And finally, if you have any other questions related to creating meta titles, let me know in the comments, I will be happy to answer you.