There are four main benefits to submitting your affiliate marketing website to web directories. Not all directories cover all four benefits; some only provide a few or no benefit at all.
- Passing authority
- Passing page rank (PR)
- Increase Backlinks
So without wasting time, let's dive right in.
1. Passing Authority
The search engines trust that it must be a better site if included in these directories.
Therefore, many more web directories can be included in this list, although only the search engines know which ones qualify.
The best way to guess which ones have considered authority web directories are PR, the age of the directory, the quality of the links in the directory, including the link text and description.
All directories do not pass PR to your website.
For example, some will stop the passing of PR by adding “No Follow” tags to the links, the head portion of the page, or the robots.txt page.
Even if the directory does hinder the ability to pass PR, it still may be worth getting a link to your site. Remember that the main reason you want links to your site is for traffic.
If the directory is likely to be sending you traffic, it is worth the effort to submit to the site and might even be worth paying a fee.
Not all directories will give you traffic; in fact, most will not. And even the most prominent directories like DMOZ and Yahoo often send very little traffic.
Some web directories are an exception to this rule. For example, niche directories often send a nice flow of traffic to your site.
A high-traffic travel directory, for example, will likely send traffic to your site each week often though these directories know that they are sending traffic, and you will be required to pay to get into the directory.
Another excellent example of a directory designed to send traffic is the directory attached to my website.
These directories help affiliate marketers find the resources they need, so you see the links throughout this site, which direct potential visitors to categories of the directory containing sites they will be interested in.
Also, check out my articles:
- How To Get Your Blog Noticed With SEO Strategies
- How To Get People To Click On Your Affiliate Links
- 25 Ways To Increase Traffic To Your Website Easily,
- How To Promote Affiliate Products For Beginners?
3. Link Text
You can quickly determine why a website is developed since search engines use link text to help determine a site. Lower quality directories are an excellent source of keyword-based link text.
Often they will be of little benefit in passing Authority, PR, or Traffic, but you can use a considerable quantity of them to help the search engines know what your site is about.
That does not mean that you spam the directory with link text that is only a bunch of keywords, but often you can adjust the link text you suggest to include a keyword.
Adding your affiliate marketing site to directories can be a lot of work, but it is worth the expense. One good resource that can help you get the job done quickly is found at Rank Watch.
Several businesses can do the work for you at a very reasonable cost, and you will find some at Directory Submission Services.
Should You Pay For Quality Web Directories?
You may already know that submitting your websites to link directories is an excellent way to supplement your other link-building activities.
Even in the Google Webmaster tips, it is stated to submit your site to quality directories. That leaves the question, “what is a quality directory?” and when is it worth paying to be included in a directory.
Unfortunately, Google does not list the directories they consider to be quality, so we are left to reason out what they would likely include.
First, it is good to consider the original purpose of a directory.
Many web directory owners now try to include as many links as they can in their link directory as fast as possible with little thought to the organization or quality of the sites they add.
Initially, though, web directories were compiled to help people quickly find helpful, well-written websites on the subject they are looking for. Therefore, Google looks for web directories that fit this original purpose.
If you are willing to pay to become a member of directories, you must consider the directory category. First, look at the sites that are currently listed. There is little value in a web directory that fails any of the items below.
1. Quality Of The Sites Currently Listed
Be sure that the sites listed in the directory are sites you would want your website associated with.
For example, if the websites are low-quality, spam-filled, search engines believe yours is the same quality.
2. Theme Of The Sites
Directories that lump a large number of unrelated sites on the same page look like link farms.
Be sure the websites in the directory you are considering are well organized, and all the sites on each page follow the topic of the page.
The checks also include all external links found in footer links and other links on the page.
3. Relevance Of The Link Text and Description
The search engines like links on relevant pages in a web directory; it is determined by the link text, description, and the topic linked to.
All or at least almost all of the link text and descriptions should follow the same theme; it should be easy to see that the sites are all on the same subject.
4. Can You Find Any “Authority” or “Hub” Sites
These are sites that carry greater weight the search engines. They usually are PR7 or above, large, very informative sites, often from large companies or universities (.edu).
The inclusion of these sites shows the editor was looking to add the best websites to his directory and further emphasizes the topic of that web page.
Not following all of these points does not necessarily mean you should have no interest in the directory.
Having some lower-quality links to your site is all right too, but if you pay for the inclusion, be sure you get what you are paying for.
A few dollars for a little lower quality may be fine, but some sites charge $50, $100, or more, don't waste your money on poor quality directories.
Common Problems Found With Some Web Directories
Below is a list of common problems found with some web directories. Sites that have these problems are likely of no value to you. In most cases, it is not even worth the time to submit to these directories for free.
However, there are exceptions. Remember that the reason you want links to your site is to increase the traffic.
Some niche directories provide little benefit to your website as far as the search engine traffic goes, but themselves send qualified traffic to your site; very often, this style of link is well worth the price.
For example, many travel directories include reviews, user comments, and other features that bring people to the directory site and make them stay.
As a result, these sites can be a great source of traffic. Usually, avoid web directories with these attributes:
- No Follow on the links
- No Follow in the robots tag in the head of the page
- URL that is unfriendly to search engine spiders.
- No Follow in the robots.txt file.
- Redirects used instead of direct links
- Poor link text used like “View Site”
While there is no guarantee that any directory is worth the price, many people debate the value of DMOZ and Yahoo.
By following these guidelines, you will be able to make an informed choice, which will help you to maximize the value of each dollar you spend.
Submitting your affiliate website to web directories can be beneficial for you.
Initially, you can submit your website to:
- Passing authority to your website to boost your rankings
- Passing Page Rank (PR)
- Increase Traffic to your affiliate links
- Increase DA
In the comment section, let me know how you use web directories and which web directory you liked the most?